Underneath each tier is a description that helps customers understand which option will best fit their needs.
They offer the standard three tiers - each differentiated by price, number of items per month, and number of shipments per month. Rent the Runway offers designer clothing and accessories at more affordable prices since the items are rented and returned. They call out their "Standard" option as one that will fit most businesses by labeling it their "Best Value" tier, making it an easy choice for on-the-fence prospects. They differentiate between audiences that are likely to use their service for personal use versus for business use - offering more features to the latter. DocuSign Price TieringĭocuSign offers four different tiers, each with an annual or monthly pricing option. This offers even more flexibility for business owners by letting them spend only for what they need. You have the option to add more marketing contacts to your package rather than jump a tier before you’re ready. The most unique aspect of this example is that each level has an extra customizable option within it.
TOP TIER MARKETING SALESX SOFTWARE
HubSpot’s Marketing Hub software is divided into the standard three tiers. Tiered pricing models work especially well with memberships, event tickets, and services - but they can also be applied to a much wider range of industries. Most price tiering models have three different tiers that range from some version of "basic" to "plus." Sometimes, tiers can vary so much that they have different target audiences - think "personal" vs. Image Source: SproutSocial Tiered Pricing Examples These tiers allow customers to choose the option that best accommodates their needs and often incentives them to move up in tiers over time. Tiered pricing offers customers a variety of prices - each based on certain features, benefits, or services.
Merchants who offer a variety of pricing plans or packages to their prospects are likely operating on a tiered pricing model. This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire.
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